JP Morgan says bitcoin\u2019s 2020 surge is set to continue as the digital cryptocurrency competes better against gold as an alternative currency. In a note, the financial institution says that with millennials set to become a more important market participant in the coming years, their preference for bitcoin to gold sets up the crypto for future success. The financial institution\u2019s assessment comes as the digital currency continues to see increasing adoption by institutional investors and an embrace by corporations like payments giant Paypal. According to a report, JP Morgan estimates the \u201cphysical gold market is worth $2.6 trillion, which includes assets held within gold ETFs.\u201d The financial giant deduces that for bitcoin to catch up with gold market value, \u201cthe cryptocurrency would have to surge 10x from current levels.\u201d At the time of writing, the bitcoin market capitalization was at $242.2 billion while the value of one BTC was just above $13,000. Meanwhile, JP Morgan, whose CEO Jamie Dimon once labeled bitcoin a fraud, acknowledges in the note that \u201ccryptocurrencies derive value not only because they serve as stores of wealth but also due to their utility as means of payment.\u201d The financial giant adds that as \u201cmore economic agents accept cryptocurrencies as a means of payment in the future, the higher their utility and value.\u201d Although JP Morgan believes that new millennials will be key to bitcoin\u2019s future success, the increasing adoption of bitcoin by large corporations suggests the cryptocurrency might close the gap with gold much faster. Bitcoin has surged by almost 15% from the time Square announced its bitcoin purchase on Oct. 8. Immediately after Paypal\u2019s cryptocurrency announcement, the digital currency breached the $13,000 mark. However, with more corporations expected to follow in the footsteps of Square and Paypal by acquiring and holding large quantities of bitcoin, the resulting shrinking supply will continue to push the price upwards. What do you think of JP Morgan\u2019s latest bitcoin assessment? Tell us what you think in the comments section below. The post JP Morgan Sees Millennials\u2019 Bitcoin Preference Over Gold as Foundation for Its Long Term Success appeared first on Bitcoin News.